The application of digital technology has reshaped the consumer demand of users to some extent. In the past, the needs of users are more passive acceptance, and in the era of big data, enterprises can use platforms and big data analytics technology to actively explore the needs of users, ahead of users to obtain their future needs, so as to find new market demand, to achieve a reverse cycle from the consumer side, products can continue to expand innovation. Enterprises can rely on a large number of heterogeneity user information feedback and real-time interaction, actively adapt to digital trends and creative use of digital technology to provide new products and services, to achieve a new combination of existing products, environments or product components information, timely adjustment of adaptability. This feature of digital technology facilitates innovation in enterprise customer interfaces
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