摘要: 传统的杜邦财务分析体系没有区别公司的经营活动、投资活动所形成的

摘要: 传统的杜邦财务分析体系没有区别公司的经营活动、投资活动所形成的资产、利润和现金流量，为完善杜邦财务分析体系，可以构建多层次杜邦财务分析体系，反映公司依靠经营性资产赚取经营活动利润和经营活动净现金流量的能力，依靠金融性资产赚取投资收益和取得投资收益收到现金的能力。文章通过对传媒娱乐业创业板上市公司——华谊兄弟，光线传媒和华策影视三公司进行多层次杜邦财务分析， 诊断出其在发展过程中存在的薄弱环节，进而提出改进措施，从而促进其持续、健康地发展。

摘要: 传统的杜邦财务分析体系没有区别公司的经营活动、投资活动所形成的资产、利润和现金流量，为完善杜邦财务分析体系，可以构建多层次杜邦财务分析体系，反映公司依靠经营性资产赚取经营活动利润和经营活动净现金流量的能力， 依靠金融性资产赚取投资收益和取得投资收益收到现金的能力。 文章通过对传媒娱乐业创业板上市公司——华谊兄弟，光线传媒和华策影视三公司进行多层次杜邦财务分析， 诊断出其在发展过程中存在的薄弱环节，进而提出改进措施，从而促进其持续、健康地发展。

Abstract: the traditional DuPont financial analysis system does not distinguish the assets, profits and cash flow formed by the company's business activities and investment activities. In order to improve the DuPont financial analysis system, a multi-level DuPont financial analysis system can be built to reflect the company's ability to earn profits and net cash flow from operating activities by operating assets, and to earn investment by financial assets Capital income and the ability to receive cash from investment income. Through the multi-level DuPont financial analysis of Huayi Brothers, light media and Huace film and television listed companies in the gem of media and entertainment industry, this paper diagnoses their weak links in the development process, and then puts forward improvement measures to promote their sustainable and healthy development.<BR>