With the increasing travel of blind people, more and more people choose civil aviation transportation. However, blind passengers can't see everything outside, so they need special care from flight attendants. In addition, blind passengers are sensitive, lonely and have strong self-esteem. Therefore, flight attendants are required to pay special attention to the emotions of blind passengers and give them full respect to ensure that blind passengers can successfully and safely complete the flight. However, at present, the overall service quality of the blind passengers on board is low, and many flight attendants have insufficient understanding of the psychological characteristics of the blind passengers, especially the lack of professional skills to serve the blind passengers, which leads to the unsatisfied diversified service needs of the blind passengers. Therefore, this paper focuses on improving the service quality of the blind passengers on board. By analyzing the service status of the blind passengers on board, it points out that there are some problems in the service of the blind passengers on board, such as insufficient awareness of the psychological needs of the blind passengers by flight attendants, insufficient attention paid by flight attendants to the catering service of the blind passengers, improper use of the language communication of the blind passengers, etc., and puts forward some path measures to improve the service quality of the blind passengers on board, so as to enhance the service quality of the blind passengers on board. Key words: blind passengers, on-board service quality, problems, promotion strategies
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