Strengthening network marketing and steadily promoting the construction of marketing informatization are not only the objective needs of marketing work at the present stage, but also the inevitable choice under the background of the information age.The online retail platform should fully integrate online and offline resources, take advantage of the regional network and experience advantages of physical retail, strongly promote the development of retail omni-channel, continuously optimize the quality, enhance the experience and extend the value, and promote the rapid development of the Internet retail industry. Comprehensively improve the development level of online retail platform.