Globally, one billion tires, repres

Globally, one billion tires, representing around 30 million tons of material, are estimated to reach the end of their useful service life every year. Many of the technical challenges surrounding the use of recycled and recovered materials from end-of-life tires are understood, but there remain significant market barriers to achieving material circularity at the scale necessary to realize material circularity in tires. Today, fewer than 1% of all carbon black material used globally in new tire production comes from recycled end-of-life tires, due to a sub-optimal supply chain for the recovery and reuse of carbon black.