对种植者、消费者、销售者三者调查问卷分析，发现开封西瓜种植者大多以中老

对种植者、消费者、销售者三者调查问卷分析，发现开封西瓜种植者大多以中老年女性为主，具有受教育程度较低、多愿意以小规模生产、选种品种考虑因素单一、销售乐于就近等特点。作为消费者一般更喜在近途购买低价沙瓤类中果型或无籽型西瓜。结合三者之间关系，开封西瓜有周年消费，高品质消费的需求、销售者手段较为单一，市场开拓力度小，品牌影响力有下降趋势；

对种植者、消费者、销售者三者调查问卷分析，发现开封西瓜种植者大多以中老年女性为主，具有受教育程度较低、多愿意以小规模生产、选种品种考虑因素单一、销售乐于就近等特点。 作为消费者一般更喜在近途购买低价沙瓤类中果型或无籽型西瓜。 结合三者之间关系，开封西瓜有周年消费，高品质消费的需求、销售者手段较为单一，市场开拓力度小，品牌影响力有下降趋势；

Based on the questionnaire analysis of growers, consumers and sellers, it is found that the majority of watermelon growers in Kaifeng are middle-aged and elderly women, with the characteristics of low education, more willing to produce on a small scale, single consideration of variety selection, and willing to sell nearby. As consumers, they prefer to buy low-cost middle fruit or seedless watermelon in the near future. Combined with the relationship among the three, Kaifeng watermelon has annual consumption, the demand for high-quality consumption, the means of sellers are relatively single, the market development efforts are small, and the brand influence has a downward trend;<br>