总之，广告作为一种语言艺术，恰如其分地运用修辞手法使语言精炼生动，富有

In short, advertising as a language of art, the use of rhetorical devices appropriately refining the language lively, strong appeal, persuasive power and drum memory value, in order to gain instantaneous effect, induce interest, prompting buying. Advertising must mobilize all possible rhetorical device, look for the text about Yi Feng, chic new, compelling language speech form, in order to achieve the purpose and effect of advertising.

In short, advertising as a language art, the appropriate use of rhetorical techniques to make language refinement vivid, rich in strong attraction, persuasive, drum power and memory value, so as to obtain the instantaneous effect, stimulate interest, promote the purchase. Advertisers must mobilize all possible rhetorical means to find the rich, chic novel, fascinating form of rhetoric, in order to achieve the effect and purpose of advertising.

In a word, advertising, as a kind of language art, appropriately uses rhetoric to make language concise and vivid, full of strong attraction, persuasion, motivation and memory value, so as to obtain instantaneous effect, induce interest and promote purchase. The advertiser must mobilize all possible rhetorical means to find the unique and attractive forms of words, so as to achieve the effect and purpose of advertising.<br>