The preparation before consumption

The preparation before consumption is the premise of rational consumption, but the credibility of the information source and channel chosen by these preparations is also crucial to its effectiveness. In fact, sports consumption information comes from marketers on the one hand and non-marketers on the other. The former is to provide consumers with the information needed by the marketers of sports products or services, especially in recent years, through advertisements, sports marketers, product or service brochures, in-store displays, etc. The rapid development and application of network make it become the latest platform and channel. These messages from marketers are basically propaganda from the surface of sports products and services to protect the interests of marketers, which have a strong commercial and profit motive, so the credibility of these sources is relatively low. The other comes from non-marketers. The information provided by the non-marketer is not provided by the marketer, that is, it is not adulterated with false content, and it is not controlled by the will of the marketer. This type of information is delivered primarily to consumers through interpersonal communication, including experiences from one's own network and objective third-party reviews. Objective third party commentary includes the Mass Media and other nonprofit organization. These sources of information, especially interpersonal communication information, are often considered to be highly objective and therefore highly credible because they are not controlled by marketers.