The sustainable development of an e

The sustainable development of an enterprise is inseparable from new media marketing, which is determined by the development background of the "Internet +" era. Through Internet technology, companies can obtain a large number of consumers' personal habits, purchase preferences, purchase requirements and purchase methods during the new media marketing process. Enterprises can use big data analysis to obtain the intrinsic needs of current consumer customers, predict consumer consumption trends, and explore more potential target customers. New media marketing has established a complete, accurate, and potential customer information database for companies, and helps companies to achieve sustainable development by providing continuous information resource support. At the same time, consumers can also use the new media marketing model to have more rights and room to choose from. Consumers can choose the product that suits them best according to their own needs, and eventually form a positive interaction between the enterprise and the consumer.