On the one hand, "Advertising Contentization" will realize a profound interaction between marketing information and consumers, not only simple comments, but also a deep emotional resonance in the heart, which strengthens the trust of the users in the brand. On the other hand, consumers can find a lot of fun and themes from the high quality content created by advertisers that uses content to encourage empathy, spontaneously participate in the content, and then share it to achieve secondary communication and that To further increase marketing value. Impressing users with content marketing will be the new trend in short video marketing.