3. While developing a business case for developing a new information systems what is the importance of cost-benefit analysis? Business Case and Types of ArgumentThe business case sells an investment • Build a strong, integrated set of arguments• Show how an IS adds value to the organization• Lays out the costs and benefits• Used to make a “go” or “no-go” decision• May be used to justify continued fundingMaking the business case refers to the process of identifying, quantifying, and presenting the value provided by a system.