This year brands were simple and clean in message and with well-designed but small exhibition.The new concept of the 2021 Milan Furniture Fair has pushed several brands to transfer initiatives and presentations of the latest collections in their showrooms in the city centre, where Italian furniture brands can tell their stories and present their news. In reality, a large part of the news was already presented to professionals in the spring, between April and May, but which basically never had a great public debut. The city appeared less "chaotic" and international with a reduced number of visitors (especially those from abroad) that the pandemic requires. Milan this time offered a calmer, more meaningful experience reminiscent of the event's early editions.So I take the chance to establish a link between what was visible at the Fair pavilions with the Showrooms in the city…