As the carrier of information dissemination, the influence of the media in the information age is self-evident. The media quickly and widely disseminates business-related information to the public, from which stakeholders can obtain useful information and help them make investment decisions that affect the business and its value. Therefore, media attention plays an important role in the relationship between corporate social responsibility and corporate value. The media to the public to convey information, help to solve the problem of information asymmetry, and enterprises actively fulfill various social responsibilities and obligations, can bring more positive media attention for enterprises, resulting in greater positive effects, promote the promotion of corporate value. At the same time, media attention can also play the role of external supervision, in increasing the transparency of enterprise information and standardize the enterprise management system and other play an active role. In short, media attention will influence the establishment of a social image of enterprises, which can promote enterprises to assume social responsibility while enhancing corporate value. Based on the above analysis, this paper puts forward hypothesis 2, that is, when other conditions remain unchanged, media attention is positively related to enterprise value.
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