Backcasting – a term commonly used in economics – is both an approach to long-term planning and a way of thinking that enables organizations to move beyond traditional business practices to spark creativity, identify innovative solutions and inspire teams to work towards a common goal, informed by data and projections. Here, we use the term more broadly: it is about having a long-term goal or vision, a series of identified actions for advancing towards the goal, and a process to ensure other activities do not distract us along the way. It is sometimes described as a “future-to-now approach”.