The Hanshan scenic spot in Shuyang County can attract people's attention to the brand by adjusting or innovating the advertising language and brand design. At the same time, the individualization of the trademark is very important, that way, when it comes to the Hansan Park attraction in Shuyang County, his brand will be easy for consumers to remember. With both of these elements in place, the Hanshan Park in Shuyang County can begin to promote its brand with a unified image, and by taking advantage of the ubiquity of the Internet, it can be promoted over and over again on platforms such as Weibo, wechat and forums, increase brand awareness.