Double 11" refers to November 11 every year. Due to the special date, it is also known as singles day. The appearance of the "double 11" has opened a window for e-commerce promotion. Since then, the crazy "festival making" in the e-commerce industry has brought about various high sounding reasons for spending money and a steady stream of consumption impulses. Once upon a time, online shopping was still a new consumption habit, but now, it is gradually evolving into an important part of the new economic structure. The double 11 Shopping Festival records how the growth of the Internet has quietly changed our lives.