整合行销，即整合行销传播，指将一个企业的各种传播方式加以综合集成，其中

Integrated marketing, that is, integrated marketing communication, refers to the comprehensive integration of various communication methods of an enterprise, including general advertising, direct communication with customers, promotion, and public relations. Starting from the management aspect, it includes management elements such as production, sales, human resources, R&D, and finance, and integrates individual scattered communication information, so that the overall communication effect of the company and its products and services is clear, continuous, consistent and improved.

Integrated marketing, that is, integrated marketing communication, refers to the integration of an enterprise's various modes of communication, including general advertising, direct communication with customers, promotion, public relations and so on. From the management-oriented, including production, sales, human resources, research and development, finance and other management elements, and the integration of individual decentralized dissemination of information, so that the overall dissemination of enterprises and their products and services to achieve a clear, continuous, consistent and improved.

Integrated marketing, namely integrated marketing communication, refers to the integration of various communication modes of an enterprise, including general advertising, direct communication with customers, promotion, public relations, etc. From the perspective of management, it includes management elements such as production, sales, human resources, R & D and finance, and integrates individual and scattered communication information, so as to make the overall communication effect of enterprises and their products and services clear, continuous, consistent and improved.