1. Personnel: Everyone directly or

1. Personnel: Everyone directly or indirectly participates in the consumption process of a specific service, which is an important point of view of the 7P marketing mix. Knowledge workers, white-collar employees, managers and some consumers usually add additional value to the existing supply of social products or services as a whole.2. Process: Service is realized through specific procedures, mechanisms and activities (ie consumer management process), and is an important part of marketing strategy.3. Physical evidence: including the environment, useful equipment and effective guidance. The exhibition of the product or service itself, even if it is promoted, can also be interpreted as being closer to the customer. The importance of tangible display is to obtain clues so that customers can contact and experience the quality of service they provide. Therefore, the best service is that you will not encounter any tangible services.7Ps core1, reveals the importance of employee participation in the entire marketing activities. The company's employees are the main body of the company's organization. Everything that each employee does is part of the customer's view of the company's services, and will have a certain impact on the company's image. All employees must actively participate in the company's management decisions and truly exercise their own spirit of ownership.2. Enterprises focus on the entire process of providing services to users, and through interactive communication, this process enables customers to become participants in the service marketing process and improve the services that meet their expectations in time. You need to understand how your customers feel. Company marketing is the process of division of labor and cooperation between internal departments, because marketing is an activity involving cooperation between departments and the participation of all employees. Effective division of labor and cooperation between departments is the basic guarantee of marketing activities. You also need to pay attention to management.The difference between 4P and 7P is mainly reflected in the last three Ps of 7P. In general, 4P focuses on the early marketing of products, which is the foundation of physical marketing, while 7P is the foundation of service marketing, focusing on non-product service post-service marketing.From the perspective of the marketing process. 4P focuses on the macro process from product birth to pricing. Then, the products finally reach consumers through marketing channels and promotional activities. Such a process is rough and does not take into account the details of the marketing process. On the contrary, 7P added trace elements to these macro levels and began to pay attention to certain details of the marketing process. Therefore, it is more detailed and specific than 4P. This takes into account the customer's delay at the time of purchase. The customer's own consumption knowledge, and the customer's needs for the people they contact with in the consumption process.