Scientists have studied consumer be

Scientists have studied consumer behavior recently and found that the look of the package has a great effect___1__ the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package. Many products are packages and many packages are products, ’’ as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.” Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human___2__ quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices___3__. Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s___4__ the round yellow M signs of McDonald’s are inviting to both young and old.This new consumer response to the colors and shapes of packages remains producers and sellers that people ___5__ to satisfy both body and soul.