In the family clothing industry, customers' consumption is usually rational, they usually trust the words of friends and family rather than advertising. Therefore, the value of old customers extends not only to themselves, but also to "new customers". The benefits of word of mouth marketing: by providing quality service to each customer to shape the company's reputation, and combine it with customer promotion that has a special impact on potential customers, so as to win greater attraction. Past experience shows that high-end customers are very cautious in choosing decoration companies, and often pay more attention to word-of-mouth communication.<br>
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