1.缺乏能够进行有效互动传播的媒体公关策略雪兰没有运用适当的方式方法,

1.缺乏能够进行有效互动传播的媒体公关策略<br>雪兰没有运用适当的方式方法,比如访谈、论坛、记者会,和有力的证据说明企业背景文化,产品品质等各方面的问题,没有通过各种方法了解消费者目前对雪兰品牌的认识,意见和建议,关注消费者的需求,也没有通过与消费者进行良好的沟通来塑造公信力和影响力。这就缺乏了与消费者的及时互动,只用单向传播来向大众信息轰炸,难以令人信服。

1. Lack of media public relations strategy capable of effective interactive communication<br>Xuelan did not use appropriate methods, such as interviews, forums, press conferences, and strong evidence to explain the problems of corporate background, culture, product quality and other aspects, did not understand consumers' current understanding, opinions and suggestions on Xuelan brand through various methods, paid attention to consumers' needs, and did not shape credibility and influence through good communication with consumers. This lack of timely interaction with consumers, only one-way communication to bombard the public with information, which is difficult to be convincing.

1. Lack of media public relations strategies capable of effective interactive communication Xuelan didn't use appropriate methods, such as interviews, forums, press conferences, and strong evidence to explain the problems of corporate background and culture, product quality and other aspects, didn't know consumers' current understanding, opinions and suggestions of Xuelan brand through various methods, paid attention to consumers' needs, and didn't build credibility and influence through good communication with consumers. This lack of timely interaction with consumers, only one-way communication bombards the public information, which is unconvincing.