To understand how one’s level of co

To understand how one’s level of construal and hyperopia interact in determining responses to an indulgence goal, we conducted a regression with the construal condition, the hyperopia measure, and the interaction of the two as continuous predictors of ease of indulgence goal attainment. As expected, the interaction term was significant (F(1, 71) p 4.92, p! .05, bp .78). The effect of construal level was not significant (F(1, 71) p .91, p1.3), and the effect of hyperopia was marginally significant ( F(1, 71) p 3.73, pp .06, bp .68), such that individuals with greater hyperopia found the indulgence goal slightly more difficult than lower-hyperopia participants. In order to interpret the interaction, we followed procedures recommended by Aiken and West (1991) and Irwin and McClelland (2003). Hyperopia was mean centered, and values of the dependent measure were plotted at +1 and 1 standard deviation from their mean values, as shown in figure 1. Further analysis indicates that when consumers in the high-level construal condition were also high in hyperopia, their perceptions of the ease of achieving an indulgence goal were significantly increased relative to high hyperopia consumers who construed the goal at a low level, supporting hypothesis 3 (F(1, 71) p 5.19, p! .03). For consumers at the mean or lower in hyperopia, construing the indulgence goal at a higher level did not have a significant impact on the perceived difficulty of pursuing the goal (mean: F(1, 71) p .92, p1 .3; low: F(1, 71) p .74, p1 .3).