A mistake in writing up case studies is to believe that the narrative is the most interesting aspect of the study. Narrative alone is unlikely to be of interest to those outside the organization and every effort has to be made to draw out the wider implications of the study while giving a strong sense of the particular circumstances of the case. Sometimes a brief description of the main events – perhaps in a tabulated diary form – can set the events chronologically in a succinct way so that the writing can then pursue themes. Yin (1994) suggests that an antidote to time-based rather than issue-based analysis is to write the later elements of the case first, and work backwards to the beginning.