At present, custom tourism has become a hot topic, as far as the current development, customized tourism in the overall tourism products and services system accounted for a relatively low proportion, still has a greater development potential, its development prospects can be phased in. But at the same time, in the process of development, custom tourism also has many problems such as differences in understanding of its connotation and extension, its positioning in the whole tourism products and services, the dilemma of model innovation, and the slow development of the market.
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