On the other hand, SWOT does not directly determine the organization's strategy, it only emphasizes the factors that are helpful in formulating the strategy. For example, after a SWOT analysis, it was believed that selling alcohol at low prices in shopping malls was a threat, but JDW pubs decided to counter this threat by selling a variety of real ales at low prices. This strategy was based on the results of the SWOT analysis rather than by it. Directly derived. The reason why Pubs set up non-smoking areas is because SWOT believes that smoking is a disadvantage that affects the experience of other customers, rather than a strategy decided by SWOT. Therefore, after SWOT analysis, other tools should be used to formulate a truly effective strategy.
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