Matrix Structure In a matrix organi

Matrix Structure In a matrix organization structure, employees report to two managers. Generally, one manager is responsible for a product line, and the other has functional responsibility. For example, the VP of marketing and the production manager for a specific product would both supervise the marketing coordinator who is creating collateral for the product. A matrix organization is advantageous because it encourages communication and cooperation; it requires a high level of trust and communication from employees at all levels to ensure that contradictory instructions are minimized. Figure 2.9 depicts a matrix structure.