The HAM model can help to understand the impact mechanism of individual factors, network structure and information release methods that are lacking in the macro-level model on the diffusion of new products.
THE HAM MODEL CAN HELP TO GAIN A BETTER UNDERSTANDING OF THE INDIVIDUAL FACTORS LACKING IN MACRO-LEVEL MODELS, NETWORK STRUCTURE AND THE MECHANISM OF INFORMATION DISSEMINATION ON NEW PRODUCT DIFFUSION.
Ham model can help us to understand the influence mechanism of individual factors, network structure and information release mode on the diffusion of new products.<br>