This paper analyzes the product design of Cebu tourism creation, how to integrate the creative products into the cultural elements of Cebu, give it a richer cultural connotation, and improve the intrinsic value of tourism creation, and try to find a solution to the current situation by understanding tourism souvenirs and creative products, combining excellent cases, and strengthening product design and research and development. The two methods of cultural element extraction reconstruction and story-building to create the era are applied, so that the cultural elements of Cebu can be better expressed in the tourism creation products. Through the refinement and application of the cultural elements of Cebu, improve the interpretation and renewal of the cultural elements of Cebu, so as to achieve the unity of product form and cultural connotation.
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