With the rise of the tourism boom,

With the rise of the tourism boom, the proportion of tourism industry income in the total economic income of various places has become more prominent, and local departments have also paid more attention to the design and implementation of tourist attractions' strategies, but traditional strategies designed and implemented from the perspective of tourist attractions have little effect. Many tourists in scenic spots have limited visits, and the tourism revenue situation is grim.On the one hand, there are some shortcomings in the attractions themselves, and on the other hand, the popularity of various scenic spots has led to the reputation of various tourist attractions. A large gap has emerged, which has led to a huge gap in tourism income. Of course, it cannot be ignored because of the improvement in the education level of major tourist groups and the rapid development of the Internet, making it easier for tourists to understand a The advantages and disadvantages of tourist attractions, and then based on this judgment and selection, makes the original strategy of the scenic area fail to play its intended role, so how to stand on the perspective of tourists' perception and combine the increasingly developed network to design a brand-new scenic area The strategy of attracting tourists to come and play through these strategies is the focus of the current tourist attractions.Xiangjia Huangjiawan Tourist Scenic Spot is the research object. Through the questionnaire survey method to understand the current tourists' awareness of Huangjiawan, combined with relevant literature and the strategy design of popular tourist attractions to understand the problems of Huangjiawan's current strategy. Based on the analysis, a brand-new tourism strategy is designed for Huangjiawan to realize the new development of tourism in Huangjiawan.