Geely belongs to the consumer market. Because of the different purchasing behavior patterns of consumers, Geely has launched razors suitable for different consumer groups. For example, the low-priced Geely Weifeng series and the daisy series suitable for women. This type of consumer purchase is brand new and requires a comprehensive study of the purchase process and influencing factors. Its characteristics are: relatively high risk, high cost, more information to be collected, and long decision-making time.
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