Credibility is the success of any organization needs a foundation stone, but it is also the scarcity of many contemporary organizations. Survey, customers, investors and other stakeholders for the confidence of the business community has always been skeptical. Build their reputation of integrity may take a long time and require considerable effort and investment. But what happens when an organization in crisis or scandal, its reputation for integrity has been continuously challenge? Recent examples include British Petroleum, Royal Bank of Scotland, Goldman Sachs and Foxconn. Repair credit, reputation recovery process, although extremely difficult, but still achievable.
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