Financial knowledge affects farmers' consumption choices to a certain extent. Families with high financial awareness tend to have more diversified spending choices, while those with high financial awareness tend to save more and spend less. In this paper, householders' attention to financial knowledge is divided into two categories, namely, householders' attention to financial knowledge is high and householders' attention to financial knowledge is low. The values of 10. 1 respectively indicate that households in the questionnaire answer average, very concerned or very concerned. When the household in the questionnaire answered that he/she paid little or no attention, the assignment was 0.