Under normal circumstances, the cle

Under normal circumstances, the clearly marked price of the product will attract the attention of consumers, and a limited-time spike activity will be launched in the live broadcast room above the basic price to further induce consumers' desire to buy. For example, during Taobao’s “Double Eleven” event, the time-limited spike activities in major live broadcast rooms attracted consumers at prices lower than the product page, making consumers feel that not buying is a loss, so even if there is no need to buy the product, Will also produce buying behavior. Coupled with the security of the product, even if you are disappointed with the actual product after receiving the goods, you can still return the goods. The postage in between is borne by the seller, prompting consumers to dare to place an order.