I have made comments throughout the paper. It is now not a very well organized paper. The logical flow is lacking. Concepts appear where they are out of order. Application of the concepts such as Porter five force, market segmentation and financial analysis have to improve. Reading or reviewing past class materials is the best way to improve this. It might take time read past class materials but that would save you time in finishing the paper and avoid constant changes. You need to demoinstrate that your grouop has a good understanding of the concepts you have learned through this paper. Market segmentation is an analysis that you can use more data or at least ry to see if you can get the data..