在线音乐产业的参与者中有音乐家、在线平台（社交平台、在线零售商店、文件

Participants in the online music industry, musicians, online platform (social platform, online retail store, file sharing sites), advertisers, consumer components. Online music industry there are two structures. The first, an online platform for the center, forming a name Roca, consumers, advertisers interactive communication with the annular structure with each other. Musicians offer music, free platform available to consumers, in order to attract a large number of consumers shaped music to a large user base to attract advertisers paying advertisers, platform and musicians proportionate sharing of advertising revenue. Second, the musicians create their own personal website to star power to attract fans, thus forming the basis of the user, or by subscribing to a third party in the form of subsidies (sue-paid) of the industrial structure. In this process, due to lower costs and pass the Palace of the middle part of the default, musicians get an increase in income from the sale of music products. Whether online platform for musicians or personal websites, have replaced the record companies and retail stores.

Musicians, online platforms (social platforms, online retail stores, file-sharing sites), advertisers, and consumers are among the participants in the online music industry. There are two structures in the online music industry. The first is to focus on the online platform, forming a ring structure of connectivity and interaction between musicians, consumers and advertisers. Musicians provide music, the platform is provided free of charge to consumers, thus attracting a large number of consumers into a large user base, attracting advertisers to pay for advertising, the platform and musicians proportionally divided advertising revenue. Second, musicians set up their own personal websites to attract fans with star appeal, thus forming a user base, forming an industrial structure in the form of subscriptions or third-party subsidies (for whistleblowers). In this process, musicians benefit from the sale of music products due to the reduction of the cost of the palace and the default of the intermediate link. Both online platforms and individual musician websites have replaced record labels and retail stores.

The participants in the online music industry include musicians, online platforms (social platforms, online retail stores, file sharing websites), advertisers and consumers. The online music industry has two structures. First, take online platform as the center to form a circular structure of interconnection and interaction among celebrities, consumers and advertisers. Musicians provide music and the platform provides free music to consumers, so as to attract a large number of consumers to form a huge user base and attract advertisers to pay for advertising. The platform and musicians share the advertising revenue in proportion. Second, musicians set up their own personal websites to attract fans with star appeal, thus forming a user base, and forming an industrial structure in the form of subscriptions or third-party subsidies (fees paid by advertisers). In this process, due to the reduction of the cost of palace transmission and the default of the intermediate link, musicians get more profits from the sale of music products. Both online platforms and musician websites have replaced record companies and retail stores.<br>