On the other hand, prior brain imaging data would suggest that differential responses to incoming visual stimuli can manifest as early as ~100 ms post-stimulus onset and are indicative of the incidental discrimination of stored object representations according to past (semantic) multisensory experiences (Murray et al., 2004). To the extent that single-trial episodic pairings are similarly effective in establishing distinct object representations, we should observe differential VEPs at equally early latencies.