摘 要在现今信息发达的时代，新浪微博作为一个简易、方便、交互性很强的一

Abstract <br><br>In today’s information-developed era, Sina Weibo, as a simple, convenient, and highly interactive application, has naturally become the preferred information acquisition platform for most netizens, especially Weibo’s “hot search list” function. Favored by the masses of netizens. The hot search list can directly present the most popular keyword topics in front of people. Because of this, the hot search list shows these hot topics, while ignoring the attributes of the users behind them and the "hot search The information value of the list, as well as the special needs of users and some topics of interest. The consequence of this is that the balance of the hot search list, the authenticity of the information, and the value of the information will be affected, and there will be a problem-the pan-entertainment of Weibo. This article discusses the impact of the pan-entertainment of Sina Weibo. This article will analyze the pan-entertainment of the Weibo hot search list with a reasonable logic, and analyze the impact of the pan-entertainment of the Weibo hot search list. And put forward some optimization strategies.

Abstract<br>In the era of advanced information, Sina Weibo, as a simple, convenient and interactive application, has naturally become the preferred information acquisition platform for most Internet users, especially the "hot search list" function of Weibo, which is deeply favored by the public Internet users. The hot search list can directly present the most popular keyword topics to people. Because of this, the hot search list shows these hot topics, ignoring the attributes of the users behind, the information value of the "hot search list", as well as the special needs of users and some topics of interest. The consequence of this is that the balance, authenticity and value of the hot search list will be affected, and then there will be a problem - the pan entertainment of microblog. This paper discusses the impact of the pan entertainment of sina Weibo. This paper will use reasonable logic to analyze the pan entertainment of Weibo hot search list and the impact of the pan entertainment of Weibo hot search list, and put forward some optimization strategies.

Pick In today's information-rich era, Sina Weibo, as a simple, convenient and interactive application, naturally becomes the preferred information acquisition platform for most netizens, especially the "hot search list" function of Weibo, which is favored by the public netizens. Hot search list can directly present the keyword topics with the highest degree of public search to people's eyes. Because of this, hot search list shows these hot topics, while ignoring the attributes of users behind it, the information value of the "hot search list" presented, as well as the special needs of users and some interesting topics. As a result, the balance, information authenticity and information value of the hot search list will be affected, and then there will be a problem-the pan-entertainment of Weibo. This paper discusses the impact of the pan-entertainment of Sina Weibo. This paper will analyze the pan-entertainment of Weibo hot search list with reasonable logic, and the impact of pan-entertainment of Weibo hot search list, and put forward some optimization strategies.