Internet advertising's positioning is to choose a good major media sites, according to the different product categories, choose a different advertising media, such as the mass of the product, if funded, you can choose the portal site advertising, on the relatively strong local products, such as human resources website, you can have influence in the local website advertising, relatively strong for the professional products, such as water meters, electricity meters, of course, choose their own professional website in the industry as well, otherwise, there will be big investment sum, there is no benefits from that