Sales promotion is an activity and/

Sales promotion is an activity and/or material that acts as a direct inducement, offering added value or incentive for the product, to resellers, salespersons, or consumers. Marketers use sales promotion to identify and attract new customers, to introduce a new product, and to increase reseller inventories. Sales promotion techniques can be divided into two general categories: consumer and trade. Consumer sales promotion methods encourage consumers to trade at specific stores or to try and/or buy a specific product. Trade sales promotion techniques stimulate resellers to handle a manufacturer’s products and to market these products aggressively.