Listening 6 Transcript: Perfume: Th

Listening 6 Transcript: Perfume: The Essence of Illusion (Part Two)The high cost of natural ingredients is just one of the reasons that perfumers today also use artificial ingredients in their fragrances. In addition, synthetic allow perfumers to use scents that cannot be gotten naturally; for example, the scent from the lilac flower. They allow use of scents from rare or endangered flowers, and they save wild animals from being used for their musk – a kind of fixative. According to perfumer Harry Fremont, “Good fragrance is a balance between naturals and synthetics.”Once perfumers have created a lovely fragrance, it’s time for the marketing department to work its magic. The industry spends hundreds of millions of dollars each year to convince people to buy something they don’t really need. The success rate for new perfumers is low – only about one in ten is successful, so spending money on advertising is a big risk. It’s also the only way to let the world know about a fragrance so enchanting that it can make us believe our dreams will come true.