Abstract Personalized service is important on the Internet, especially in Web-based learning. Generally, most personalized systems consider learner preferences, interests, and browsing behaviors in providing personalized services. However, learner ability usually is neglected as an important factor in implementing personalization mechanisms. Besides, too many hyperlink structures in Web-based learning systems place a large information burden on learners. Consequently, in Web-based learning, disorientation (losing in hyperspace), cognitive overload, lack of an adaptive mechanism, and information overload are the main research issues. This study proposes a personalized e-learning system based on Item Response Theory (PEL-IRT) which considers both course material difficulty and learner ability to provide individual learning paths for learners. The item characteristic function proposed by Rasch with a single difficulty parameter is used to model the course materials. To obtain more precise estimation of learner ability, the maximum likelihood estimation (MLE) is applied to estimate learner ability based on explicit learner feedback. Moreover,