Retail enterprises through continuously promote open and sharing data, set up with all sorts of social media, cross-border alliance partners, and its current and potential suppliers, third party software developers, third-party sellers cooperation platform, bank form data so as to establish the scientific data standards and applications call interface, to ensure data quality and usability. Retailers and Internet companies have a large number of consumer data, brand business channel business sales data, inventory data, etc., can fully share the results of big data to various channels, brand business on a regular basis