There is a hypothesis about the eff

There is a hypothesis about the effect of emotional value on post-purchase behavior. The minimum value is the significant value. All roads The corresponding standard path coefficients on the path are,, and, respectively, indicate the post-purchase behavior of the emotional value to the customer Both have significant positive effects, but the impact on each dimension varies, with emotional value on repeat purchases The standard path coefficients in terms of impact indicate that emotional value has the greatest impact on repeat purchases, followed by mouth The spread of the monument, the weakest is the premium payment, indicating that emotional value has a certain effect on premium payment, but the role of the phase It's smaller. From this, according to the empirical results, support hypothesis,,. The impact of social value on post-purchase behavior also includes a hypothesis, We can see that the value is,,, and the minimum value is, except for the hypothesis can meet the significance requirements. The corresponding standard path coefficients on each path are,, and, respectively, indicate Social value has a significant positive effect on two dimensions of customer's post-purchase behavior, but on two dimensions The standard path coefficient of the influence of social value on word-of-mouth communication indicates the social price. values have the greatest impact on word-of-mouth dissemination, followed by repeated purchases. Payment of social value to premium based on analysis does not have a significant positive impact relationship. From this, from the empirical analysis results, support the hypothesis,. The effect of functional value on post-purchase behavior includes a hypothesis, Know, the value is,,,, the minimum value, the value of the significant requirements, And the corresponding standard path coefficients on each path are respectively,,,,,,,,, explain the function value to the customer purchase Post-behavior has a significant positive effect, and the degree of influence varies from dimension to dimension, and the functional value pays for the premium The maximum, its standard path coefficient is, then the repeat purchase, and finally the word of mouth spread, indicating the functional price Value also has a certain effect on word of mouth communication, but the effect is relatively small. According to the empirical evidence, Assumptions, assumptions, are supported.