从客观的角度关注利益由于谈判双方存在利益上的对立，因此在谈判过程中，谈

Pay attention to interests from an objective perspective. <br>Because the interests of both parties are opposed to each other, negotiators tend to focus on their own interests one-sidedly during the negotiation process. When negotiations are deadlocked, negotiators are more likely to unconsciously break away from objective reality, blindly insist on their subjective positions, and even forget their starting point. Therefore, in business negotiations, the potential interests of both parties must be fully considered on an objective basis, rather than "win" the negotiation by sticking to one's own position. In this way, we can objectively and fairly focus on the interests of both parties, thus breaking the deadlock in the negotiations.

Pay attention to interests from an objective point of view.<br>"Because there is an antagonistic interests between the two sides, negotiators tend to focus on their own interests in the course of negotiations." When the negotiations are deadlocked, it is easy for negotiators to unconsciously break away from objective reality, blindly adhere to their subjective positions, and even forget their starting point. Therefore, in business negotiations, we must take full account of the potential interests of both sides on an objective basis, rather than "win" the negotiations by sticking to their positions. In this way, we can pay objective and fair attention to the interests of both sides, so as to break the deadlock in the negotiations.

Focus on interests from an objective point of view<br>Due to the conflict of interests between the two sides, negotiators tend to pay one-sided attention to their own interests in the process of negotiation. When the negotiation is in an impasse, the negotiators are more likely to unconsciously break away from the objective reality, blindly adhere to their own subjective position, and even forget their own starting point. Therefore, in business negotiations, we must fully consider the potential interests of both parties on an objective basis, rather than "win" negotiations by persisting in their own positions. In this way, we can pay attention to the interests of both sides objectively and justly, so as to break through the deadlock of negotiation.<br>