• Mix of age: 25-55• 60/40 for female/male• Aware of at least 4 premium brands: which of these brands are you aware of? o Preference for Arc’teryx awareness (but not required)• Own at least 3 premium brands o Arc’teryx Preferable to have at least some who have purchased Arc’teryx before (but not required)• Mix of people who shop primarily online and in-store o I always shop online, I shop both online and in-store, etc. (different variations)• Must be willing to spend ¥ 2,000+ on a winter jacketo What’s the most you would spend on a new winter jacket?