Marketing ability is the most critical part of an enterprise. Concern about market structure is more important than concern about sales scale. For the enterprises to be transformed, at this stage, it is not the acquisition of scale, but the enterprises should see "where are the users and where are the customer's value contributions". Therefore, it is important to pay attention to the market structure in the transformation of New Oriental, and when making marketing strategies, we must firmly remember that we should do things for the customer's value contributions.
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