Lijiang is extremely rich in tourism resources. Both natural tourism resources and humanistic tourism resources have strong uniqueness, complementarity and mystery. The tourism market is positioned at a comprehensive domestic and international orientation. The internal structure of the tourism industry is a multi-pyramid compound structure. In recent years, Lijiang's tourism industry has shown a good trend, but due to the constraints of location conditions and regional economic background factors, the development scale and investment capacity are still very limited. In particular, there are few systematic studies on the strategic structure of tourism development and tourism economic structure. Therefore, The short-term behavior and low comprehensive benefits of tourism development are still very prominent. As long as we give full play to the advantages of resources, highlight the characteristics of regional tourism, improve service quality, improve industry management, and take new steps in personnel training, product development, and resource protection, Lijiang's tourism industry will continue to flourish and develop healthily.
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