In his paper, the concept of real options is put forward for the first time, and it is believed that when evaluating the value of enterprise investment projects with greater future uncertainty, the traditional DCF model does not incorporate the potential profit opportunities brought about by project uncertainty into the evaluation system, and thinks that the results will underestimate the project value. Then the method of financial option pricing is introduced in kind, and the future investment opportunity of enterprises is regarded as an option, thus expanding the application scope of Black-Scholes option pricing model.
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