In the United States many have been

In the United States many have been told that anyone can become rich and successful if he works hard and has some good luck.Yet, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what “keeping up with the Joneses” is about. It is the story of someone who tries to look as rich and as successful as his neighbors.The expression was first used in 1913 by a young American by the name of Arthur Momand. He told this story about himself: he began earning $125 a week at the age of 23. That was a lot of money in those days. Young Momand was very proud of his riches. He got married and moved with his wife to a very wealthy neighborhood outside New York City. But just moving there was not enough. When he saw that rich people rode horses, Momand went horse riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbors.