There are two main points of politeness: one is politeness in principle and motto; the other is politeness as face-to-face management. Brown and Levinson’s universal politeness theory is still comprehensive and influential in linking social and psychological parameters to language strategies, but it is unacceptable without a different voice. This reflects different methods of politeness research, one of which is common phenomena and cultural customs. On the one hand, some principles behind polite behavior are common in culture; on the other hand, specific cultural factors must be taken into consideration.
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